Students Attitudes Toward English Education Essay

Chapter 1This survey is aimed to depict pupils ‘ attitudes toward English in simple schools, Students ‘ attitudes contributes in finding the consequence of their acquisition procedure. English larning procedure will be successful if the instructor knows the pupils ‘ attitudes so the instructor can construct on pupils ‘ positive feeling and counteract pupils ‘ negative feeling ( Moon, 2000 ) . Attitudes, which can be positive or negative, is the respond to stimulus from one ‘s societal environment ( Aiken, 1991 ) . Positive attitudes will do pupils ‘ ! eaming better than the negative or less positive attitudes of the pupils. English has become a popular topic at this clip, particularly for pupils in the novice degree. Nowadays, many simple schools are programming English as their local content topic. It seems that involvement in learning of English of simple school pupils has been turning in recent old ages. English is a new topic for element9ry schools in Indonesia. Based on the author ‘s experienccln learning English at the 4th class of an simple school, some pupils have positive attitudes in larning English and the remainder do non. Since this is the first clip for simple pupils to larn English, it is of import to cognize the pupils ‘ perceptual experiences toward 2 English as a new topic at the beginning of their survey. For kids, success in their acquisition is fundamentally influenced by their first perceptual experience towards the learning acquisition procedure itself. Reilly, V and S. Ward ( 1997 ) said that if kids ‘s first experience of English is enjoyable, they will hold positive attitudes toward English for the remainder of their lives. Therefore it is of import to look into the immature scholars ‘ attitudes toward English because we have to guarantee that their first experienoe in larning English is gratifying so ( hat they have positive attitudes towards English linguistic communication in the hereafter. English as a local content topic in simple schools has been officially taught since 1994. Based on the Decree of the Minister of Culture and Education No. 060/U! 1993 ( as stated by Kasihani, 2000 ) , English can be taught to the 4th class pupils. However, about all of the public schools in Indonesia started to present English from the first class. The ground is the pupils will get English better if English is learned from an early age. Therefore, it is of import to do the instruction English interesting for pupils because there are still few research workers focused on this job. However, learning English for simple pupils should be different from learning junior or senior high school pupils because the alone features of immature scholars. English topic as a portion of Muatan Lokal ( MULOK ) is an elected topic in elementarychool. The intents of learning English in simple school are to do the pupils able to understand by and large used English words, to comrnuriiate in simple English, and to wish English so that they Will 3 feel encouraged in larning English farther in SLTP. Furthermore, they are besides expected to hold positive attitudes toward English so that they will hold a motive to get the hang English in order to be able to pass on with English speech production people ( Kurikulum MULOK SD DKI Jakarta, 1995 ) . In decision, the ultimate end of the instruction of English is to do pupils able to pass on in English. Since Indonesian kids – particularly in the parts outside Jakarta – started school at the age of 6 or 7 old ages, they have been expected to get the hang more than one languages ; regional linguistic communication and Indonesian linguistic communication. Both linguistic communications are used for communicating in learning learning procedure. Sometimes the instructors do non recognize that this status can be one of the factors that hinder the pupils from geting English or, worst of all, make all the linguistic communications they have already learned jumbled. However, the chief aim of acquisition and instruction of English to immature scholars is non to be able to pass on in English. Kasbollah as stated by Nurrofiah ( 2002 ) suggests that the end of learning English to the simple school pupils is centered on edifice positive attitudes toward English. Furthermore, positive attitudes are related to success in 2nd linguistic communication acquisition ( Gardner, 1 895 & gt ; . That ‘s why the pupil ‘s attitude is one of the of import factors, which influence the success of pupils ‘ acquisition. Elementary pupils, as stated by Kasihani ( 2000 ) , are immature scholars with their ain features, which are biological, cognitive, affective, personal, and societal features. Fourth grade pupils, kidsaˆ?aˆ?4 age 8 to 10 old ages old, hold several features, such as, holding their ain positions of the universe every bit good as what they like and dislike making and able to do their ain determinations about what they want to larn ( Scott and Ythreberg stated by Santoso, 1990 ) . In short, immature scholars have already brought their ain positions and attitudes to the schoolroom which will impact their farther acquisition. Although there are merely few research workers that focused on attitudes, the author thinks that it is of import to detect pupils ‘ attitudes. Research findings stated that the most influencing pupils ‘ attitudes toward English were the learning stuffs used by the instructor and the background of larning as their motive. Based on the statements above, the author will oniy focal point on the pupils ‘ attitudes toward English. The pupils ‘ attitudes that the author wants to look into are the responses of English simple pupils in larning English as their foreign linguistic communication and what the simple pupils think about their English categories. The ground of this range of the survey is that pupils already have positions and attitudes toward a topic in larning English, as stated by Moon ( 2000 ) that kids do non come to their English lessons like clean sheet of paper † . Social environment in which pupils grow up and the people around them are one of the factors which give the influence in organizing the pupils ‘ attitudes. Therefore, it is of import to detect how are pupils of simple school ‘s attitudes in larning English and how they give their responses to English instruction in the I 5 schoolroom. It is indispensable to retrieve that success in larning English depends on the manner in ‘which early linguistic communication acquisition programmed. 1,2 Problems Designations An English instructor should take into consideration the pupils ‘ attitudes. It is by and large known that many simple schools in Indonesia start learning English to their pupils from the first class, so, normally, attitude has become an of import factor in the educational field. Based on that, the author identifies the jobs as follow: 1. What are the pupils ‘ attitudes toward English at the 4th class of simple school? 2. What factor can act upon the pupils ‘ attitudes? 3. Make the pupils ‘ attitudes influence the English acquisition procedure in the schoolroom? In this survey, the chief research inquiry is â€Å" what are the pupils ‘ attitudes toward English topic at the 4th class of simple school? † 1.3 Purpose and Beilefit of The Study The intent of the survey is to happen out the attitudes in larning English of pupils at 4th class of simple school. The benefit of the survey is that it is expected to be an input for English instructors to cognize the factors that influence the pupils ‘ attitudes in two 6 larning English at 4th class of simple school. As we know that attitude is one of the of import factors which influence success in 2nd linguistic communication acquisition, it is a necessity for an English instructor to cognize their pupils ‘ attitudes so the English acquisition procedure will be successful. 1.4 Scope of The Study The range of this survey is the attitudes of simple school pupils ‘ toward English. In this survey, the author will discourse about immature scholars and foreign linguistic communication, attitudes, and the nature of chiklren ‘s linguistic communication acquisition. 1.5 Method of The Study This survey employed a study attack which used descriptive method to analyze the pupils ‘ attitudes in larning English at the 4th class of simple school. The instruments were questionnaires, interview, and observation.Chapter IILITERATURE REVIEWIL1.Theoritical DescriptionIn the theoretical description, there are three facets discussed: ( 1 ) Young Learners and Foreign Language Learning, ( 2 ) Attitude, and ( 3 ) The Nature of Children ‘s Language Learning.1. Young Learners and Foreign Language LearningMost kids start formal instruction at the age of six. They attend simple school between the ages of 6 – 14. Recent surveies in SLTP 2 Tarakan ( Santoso, 2003 ) shows that pupils in first class of Junior high School consisting of 46 respondents or 97.9 % have already learnt English since they were in simple school. Furthermore, some of them, 65.9 % , said that larning English since simple school gave them positive influence. Met ( in Nurrofiah, 2002 ) asserts that immature kids learn languages more rapidly and more expeditiously than older kids or grownups. Young kids besides have more capableness than grownups in the comprehension and repeat accomplishments. ( Brewster, 2002 ) . Furthermore, Anderson and Carol ( 1988 ) argued that when the procedure of linguistic communication acquisition started early, the continuance of the procedure itself is longer so that the pupils can make more pattern and hence hold more experience which lead to the command of the ianuage. Therefore, kids will acquire more .t 8 advantages than grownups in the early acquisition of English. As stated by Kasihani ( 2000 ) , simple pupils are immature scholars who like making things, playing games, and singing vocals. Chomsky, as quoted by Coltrane ( 2004 ) argued that one of the manner of kids linguistic communication acquisition is by copying the sounds and forms which they hear around them and have positive support. But it does n't, intend that kids ‘s head is like a space slates which can be filled merely by copying linguistic communication they hear in the environment because kids are born with particular ability to detect for themselves the underlying regulations of a linguistic communication system. He besides said that kids between 5 until 10 old ages old are still geting the constructions of their first linguistic communication. For kids younger than 5, many facets of their first linguistic communication have non yet to the full developed. So while older scholars have the foundation of a to the full developed foremost linguistic communication when they begin geting a new linguistic communication, younger English linguistic communication scholars are working two things at the same cl ip: the full development of their native linguistic communication and the acquisition of English. There are some factors that influence pupils attitudes. Moon ( 2000 ) argued that younger kids tend to be influenced by their feelings for their instructor, the general acquisition ambiance in the schoolroom, the methods used by the instructor, and their parents ‘ sentiment. This means that kids who are larning a foreign linguistic communication tend to be influenced by the elements of their linguistic communication, which they are I I analyzing along with the foreign 1. In decision, the instruction and larning procedure in the schoolroom should be planned so that the influencing elements that can harm the acquisition of the foreign linguistic communication be reduced every bit low as possible.2. AttitudesAttitude is an of import construct that helps people to understand their societal word. Based on Gordon ‘s statement ( 2002 ) an attitude refers to a individual inclination to systematically react to assorted facets of people, situatiop. , or objects. An attitude could be inferred from a individual ‘s statement about their beliefs and feelings and from people ‘s from what they say, what they do, and how they react. Baron and Byrne ( 1987 ) as stated by Gagne and Medsker ( 1996 ) showed these three facets as the ABC theoretical account A for affect, B for behaviour, and C for knowledge. These three constituents are primary or which are the cause of the others. He besides stated that these three constituents are extremely interconnected and believed that all may be useflully employed in attitude development. The same sentiment was stated from Forsyth, Don ( hypertext transfer protocol: //www.alleydog.com ) . He defined an attitude can act upon the behaviour because attitude is an affectional feeling about wishing or disliking toward an object. He besides said that an attitude is non a feeling, knowledge, or a signifier of behaviour. It combined all three constituents in an â€Å" incorporate affect – knowledge – behaviour system † . foot means that attitude are made of three constituents that all influence each 9 10 other. If one constituent alterations, it will act upon the full attitude construction. In add-on, each constituent non merely has an influence on the attitude construction as a whole, but besides on each other constituent. While Luthans, Fred ( 2001 ) argued that attitudes can be divided into three basic constituents emotional, informational, and behavioural. The emotional constituents involve the individual ‘s feeling or affect — positive, impersonal, or negative – about an object. Emotion will be given specific attending as a type of intelligence. The informational constituents consist of the beliefs and information the person has about the object. It makes no difference whether or non this information is through empirical observation existent or correct. The behavior constituent consists of a individual ‘s inclinations to act in a peculiar manner toward an object. Oskamp, Stuart ( 1991 ) describe Tn Componential View point of attitude, there are 1 ) a cognitive constituent, dwelling of the thoughts and beliefs which the attitude holder has about the attitude object, 2 ) an affectional ( emotional ) constituent which refers to the feelings and emotions one has toward the object, 3 ) a behavior constituent, dwelling of one ‘s action tendencies toward the object. Aiiother reseather, Morrel and Lederman ( 1998 ) as stated by Sa'di Irnad defined the attitude object as an digesting positive or negative feeling toward schdol. Moon ( 2000 ) concludes that there are two factors that influences, pupils ‘ attitudes ; they are in school inf uences and out-school influences. The in- school influences are larning procedure, school civilizations, method, stuffs, and instructor. And the out-of-school influences are peer groups, parents, local young person civilization, and media. In add-on to the information above, Sa'di imad ( 2001 ) from Yarmouk University found that most primary schools in Jordan had lack appropriate acquisition environment. It is caused by the schoolroom which are crowded, no comfy children's-size place, non adequate infinite for drama at break clip, excessively many place plants and really short interruption which do non let kids clip to eat. From this state of affairs, the survey begiii. In general, the consequence of this survey indicated that kids in Jordanian Primary schools ‘ attitudes toward school were negative. From the above survey, it is really clear that kids ‘ attitudes are really of import and can impact their educational public presentation. Beside that, the bad school environment truly affects pupils ‘ attitudes toward the school itself, which will give negative influence to their attitudes toward larning From all the definition, there are several sentiments about the facets of attitude. The line can be drawn as in the tabular array below: 11Table 2.1No BeginningsOpinion1. Gagne and Medsker ( 1996 ) Divide an attitude into three facets. There are cognitive, affectional, and connation 2. Forsyth Don ( 2006 ) Attitude is an â€Å" incorporate affect-cognition-behavior system 3. Fred Luthans Divide attitude into three constituents. ‘There are ( 2001 ) emotional, informational, and behavioural 4. Oskamp Stuart Divide attitude into three componential points of ( 1991 ) position. There are cognitive constituent, affectional constituent, and behavior constituent R 12 It can be seen from the tabular array above that this survey employed cognitive, affectional, and connation as constituents of attitude because these footings convey broader significances. We can reason that attitude is the positive or negative feelings people have in respond to the state of affairss they are involved in. The more positive the attitude they have towards a certain circumstance, the easier their credence to the circumstance will be.3. The Nature of Chikiren ‘s Language LearningTeaching English to immature scholars is really ambitious because at this degree they are larning how to manage with their school life, larning to go literate and go oning to develop constructs. As kids grow older, their concentration are span additions ( Brewster, 1991 ) . It can be hard to make the sort of assortment needed to maintain their attending. We all know that kids are different from grownups so we need to cognize these differences in order to admit and to measure to optimie the acquisition experience for immature scholars. The survey will concern about immature scholars, which are at 4th class of simple school, it is between eight to ten old ages old. Many research workers agree that kids have a inclination to utilize a linguistic communication. There are common features in larning first linguistic communication and larning 2nd linguistic communication. However recent surveies stated that imitation, repeat, and formulaic address are the first scheme to be used when immature kids larning a foreign linguistic communication ( Tough, 1991 ) . ; 1 – _____________________ ; 0 ]I13 Based on Anderson and Carol ( 1998 ) , kids whose ages are eight to ten old ages old are really easy to accept new state of affairss and new people. It is assumed that they will be eager and interested in larning something different, in this instance different linguistic communication from their native 1. Yani ( 2003 ) in his diary Pembelajaran Bahasa Inggris Aktif, Kreatif, Efektif, dan Menyenangkan ( PAKEM ) in simple school, provinces that each kids has different features so they will necessitate different ways of acquisition. Children are different from grownups in their hope, their ideas, and their behaviour. Their features are besides different with the features of SLTP pupils or SMU pupils. Therefore, instructors should change the instruction and larning procedure in category so that they can suit these different features. Vygotksy, supported by Scoot and Ytrebereg ( as stated by Saritoso, 2004 ) said that larning procedure for immature scholars should be concentrated on the scholars features, Scott and Ytreberg sure that immature scholars are larning by making. Whereas Kahn ( hypertext transfer protocol: //puinas.jpl.nasa.gov ) explained that kids at this age can understand regulations and can follow, they like group activities and jaunts, takes inaugural and areself motivated, going an independent scholar, a perfectionist who will pattern the same thing over and over once more, avoid the opposite sex and, the 1as one, they can sit still and listen 20 – 30 proceedingss. Harmonizing to Mustafa ( 2002 ) , immature scholars have some features, they are: kids learn of course, they know a batch about 14 literacy before come ining school, all kids can larn, kids learn best when acquisition is meaningful, interesting, functional, and they can do their ain picks, kids learn best when they are in a non – competitory environment by speaking and making things in a societal context. Therefore, the procedure of teaci'ing and larning in the category besides should be designed in such a manner to ease these features,11.2. Conceptual ModelFrom the treatment above, it can reason that there are many factors that influence pupils ‘ attitudes toward English. Since this is the first clip for pupils larning English, it is of import to cognize what the pupils ‘ attitude toward English because positive attitudes will do pupils ‘ acquisition better. It has been discussed earlier that this survey employed the footings cognitive, affectional, and connation as constituents of attitude. The constituents of the attitudes itself are besides related to each other. Cognitive, affectional, and connation are the dimension to be used in mensurating the pupils ‘ attitudes toward English. in cognitive, there are backgrounds of larning English, stuff used by the instructor, and material presentation. In Affective, there are the pupils experiencing about their instructor, schoolmates, and the method i13 larning Englisk And in Connation there is inclination for making something. When pupils have the background of larning English, the personal sentiment about the topic, the instructor and the schoolmates, they 15 will finally larn the topics based on those old sentiment and judgement. This point of position will be the footing of developing the instrument of this survey as seen on the tabular array below: Table 2.2 Dimension Index 1. Cognitive Idea Opinion . Beliefs aˆ? Backgroimd of larning English Aim aˆ? Material aˆ? Material Presentation 2. Affective. Feeling. Assurance aˆ? Teacher aˆ? Classmate aˆ? Method 3. Connation aˆ? Action aˆ? Behavior aˆ? Tendency for making somethingChapter IIIMethodologyThis Chapter describes the methodological analysis used in carry oning the survey. Detailss on methodological analysis of the survey covering ; the attack waterless method used in the survey, the participants of the survey, clip and topographic point of the survey, the instruments of the survey, and the processs in roll uping and analysing the information. 111.1 The Approach and Method used in The Survey This is a descriptive quantitative survey in the signifier of small-scale study. The research worker did study in order to portray the bing status of the pupils ‘ attitudes toward English at the 4th class of simple school. As citied in Nunan ( 1993 ) , studies are the most normally used descriptive method in educational research, and may change in range from large-scale governmental probes through to small-scale surveies carried out by a individual research worker. In add-on, â€Å" the aimed of study is to gauge every bit exactly as possible the nature bing conditions, or the property of a population † ( p. 140 ) . The attack which used is descriptive analytical because the features ofthe survey is to explicate about the pupils ‘ thoughts or sentiments toward pupils ‘ background of larning English, intent, stuff, method of material presentation ; pupils ‘ experiencing toward their English instructor, schoolmates, and method used by the instructor and pupils action or inclination 17 schoolmates, and method used by the instructor ; and pupils action or inclination in making something. The study informations are collected through questionnaires or interviews, or a combination of questionnaires and interview ( Nunan, 1993 ) . In this survey, the research worker used a questionnaire, interview, and observation to roll up the information. The chief ground underlying the research worker used descriptive study was the research worker was more interested in happening out pupils ‘ attitudes toward English at the 4th class of simple school that was reflected on their reaction to the stuffs presented and the methods employed by the instructor. 111.2. The Participants of The Study The participants of the survey were 40 pupils of the 4th class of simple school in SDN Percontohan 02 pagi Cipinang Cempedak, East Jakarta. Their ages were between 9-11 old ages old. They live in common lodging. Most of their parents ‘ occupations were PNS or civil retainers, instructors, employees in private companies, homemakers, and business communities. Merely some pupils joined English classs outside the school. And the mean of the English mark of all the pupils in this category is 7.111.3 Time and Place of The StudyThe survey was conducted from January 2005-beginning with the preliminary survey. The informations were gathered from December 2005 to February 18 The topographic point of this survey was in SDN Percontohan Cipinang Cempedak 02 Pagi. This school is a theoretical account simple authorities school in Jatinegara territory because it has a batch of accomplishments. The survey conducted in this school because English is taught at that place. In add-on, this school is = considered as a school with good quality. So the author can compare the consequence of the survey with other school of lower quality. In decision a theoretical account simple school is expected to hold pupils with positive attitudes toward English because an ability trial was given to them when they foremost enrolled the school.ffl.4 The Instruthents of the StudyIn this survey, the research worker used questionnaire and interview as the instruments to roll up the information. 111.4.1. Questionnaire The questionnaire was constructed based on the dimension of the attitude ; there are cognitive, affectional, and connation. The inquiries were about the pupils ‘ cognitive, affectional, and conflation toward English. The indexs are pupils ‘ thoughts or sentiments toward pupils ‘ background of larning English, intent, stuff, method of material presentation ; pupils ‘ experiencing toard their English instructor, schoolmates, and method used by the instructor ; and pupils action or inclination in making something. The uestionnaire was written in Indonesia in order to do the III IillJlHtu1F ; 1 IiL ______________ ; 0 ] 19 letter writers understand what are being asked by utilizing Gutman Type graduated table method. Djaali ( 2000 ) stated that Gutman graduated table is merely used to happen definite reply. The research worker used this type of questionnaire in order to do it easier for the pupils to reply the inquiries because they are non open-ended inquiries. There were merely two optional replies, â€Å" yes † or â€Å" no † . The inquiries consisted of 26 closed inquiries about the pupils ‘ attitudes toward English at the 4th class of simple school. The mark is 1 for positive reply and 0 for negative reply. Table 3.1 shows the dimensions and the indexs of statements categorization in the questionnaire.Table 3.1111.4.2 Interview The interview was conducted outside the category. Because of the limited clip of the survey, the research worker Merely interviews 10 pupils from all pupils. These 10 pupils are chosen based on the consequence of the questionnaire informations that were believed represent the positive, mean, and negative attitudes. it was in the signifier ofDimensionIndexNoEntire1. Cognitive .. Idea aˆ? Opinion aˆ? Beliefs aˆ? Background of larning English aˆ? Purpose aˆ? Material aˆ?_Material_Presentation 1,7 2 1,23 2,5,6 3,4 2 2 3 2 2. Affectional aˆ? Feeling aˆ? Assurance aˆ? Teacher aˆ? Classmate aˆ?Method 9,10,12 8,14 11,15,17,20 3 2 4 3. Conflation. Action aˆ?_Behavior aˆ? Tendency for making something 13,16,18,19 2,24 25,26 8 20 open-ended inquiries consisted of 8 inquiries that recorded on the cassette. Each inquiry represented one index. The interview is done to happen the pupils ‘ feeling and sentiment toward English. Table 3.2 shows the dimensions and the indexs of the statement categorization in the interview. 111.4.3 ObservationTable 3.2DimensionIndexNo 1EntireI. Cognitive O Idea aˆ? Opinion aˆ? Beliefs aˆ? Background of larning English aˆ? Material aˆ? Purpose aˆ? Material Presentation 3, 5 2 4 2 1 1 2. Affectional aˆ? Feeling. Assurance aˆ? Teacher aˆ? Classmate aˆ? Method 6 8 7 1 1 1 3. Connation.Action aˆ? Behavior aˆ? Tendency for making something 9 10 1 1 The research worker observed the state of affairs and the status of the English schoolroom by clicking ( I ) Yes ( Ya ) or No ( Tidak ) based on the activity happened in the schoolroom consists of 40 pupils. In the observations signifiers there are merely the dimensions of connation because in the observation the research worker merely want to ascertained pupils ‘ public presentation that reflected from their action and behaviour in the English category. Table 3.3 shows the dimensions and the indexs of statements categorization in the observation. Dimension Indicator 1 Connation aˆ? Tendency for making aˆ? , Action and Behavior I somethingTable 3.321 111.4.4 Pilot Study Before making the research, the research worker tried out the questionnaire in order to prove the cogency and the dependability of the questionnaire. There was a theoretical account questionnaire which was designed for pilot survey before the existent questionnaire given to the pupils. After the questionnaire had been designed, so it was clip lbr the research worker to attest the questionnaire whether it was valid and dependable to utilize in a following existent questionnaire. The questionnaires were tried out to 10 pupils. L Validity The research worker used Dis-Continuum Score to prove the cogency of the questionnaire. Based on Djaali ( 2000 ) , Dis-Continuum Score trial is used for nonsubjective inquiries with are scored 0 or 1. The research worker used this manner in mensurating cogency in order to cognize whether the statements in the questionnaires were valid or non. The expression of the Dis-Continuum Score is: run batted in ) coefficient correlativity between mark of inquiry figure I with entire figure of mark Eleven = mean of entire figure of mark in inquiry figure I Xt mean of entire respondent ; 1 I. . . . H†¦ ; 0 ] Two 22 St standard divergence of mark entire respondent = entire figure of right reply for inquiry figure I qi = entire figure of incorrect reply for inquiry figure I From the computation above ( see Appendix A.4 ) , the consequence showed that from 30 inquiries, there was four inquiries were non valid. For n =10, the mark for R tabular array is 0,632. l'he mark which was under 0.632 ( see Appendix A.7 for R tabular array ) was non valid. 2. Dependability The research worker used expression of coefficient alpha to prove the dependability of the questionnaire. The expression is as follows coefficient of trial dependability K = inquiry figure Si2 = discrepancies of mark inquiry St2 = discrepancies score entire The consequence of the computation is 0.996 ( see Appendix A.6 ) . Based on the Pearson-product minute tabular array, 0.996 is between230.8 and 1.00 ( see Appendix A.8 ) . it can be concluded that the dependability of the questionnaire is high. 11L5 The Procedures in Collecting and Analyzing The Data I1L5J Research Procedure The research worker did the pilot trial before making the survey in order to cognize whether or non the pupils understood the statements in the questionnaires. Because the research worker merely used 30 pupils from 40 pupils in the questionnaire, the pilot trial was given to 10 pupils who were non given questionnaire. These 10 pupils were mix-ability pupils, consisted of pupils who are cagey, mean, and decelerate scholars based on the informations from their English instructor. The questionnaires were given to 30 pupils and 40 pupils were observed ; and because of the limited clip of the survey the research worker merely interviewed 10 pupils out of 30 pupils or it is peers to 33.3 % that were believed to stand for the positive, negative and mean attitudes. As stated by Burns ( 2000 ) , the sample size of the population besides has to be considered, the larger the sample the better. This does non intend that big sample is sufficient to vouch truth of consequence. The research worker were ascertained pupils ‘ public presentations one time a hebdomad for 3.0 proceedingss harmonizing to their English agenda in that 24 school. The observation was conducted 2 times. Merely one of the two observed pupils ‘ public presentations was examined, it was the public presentation that the research worker assessed as the best 1. 111.5.2 Data Analysis The survey represents a study attack, which normally used descriptive method in order to reply the inquiries introduced in chapter 1. In this method, the informations are gathered through questionnaire, interview, and observation. The information gathered from the questionnaire are quantitative informations, which are analyzed both quantitatively and qualitatively. The qualitative informations are taken from interview and observation. The description of the interview consequence is aimed to enrich the information of the questionnaire consequence, and the description of the observation is used to look into the pupils ‘ attitudes harmonizing to their public presentation or action during the English category. 111.5.2.1 Quantitative Data The quantitative informations are calculated from th consequence of the questionnaires. The respondents ‘ reply was classified harmonizing to emerging classs. Then, the information was quantified into per centum signifier. The qualitative information was utilizing ordinal graduated table ; the mark 1 for positive reply and 0 for negative reply ( see appendix A.4 ) . After that, the frequence analysis was carried out to

Jesus Messiah or Universal Savior

Matthews and Like are the most similar of all of the canonical gospels, they offer different messages and send differing accounts of the figure of Jesus. Matthew calls Jesus the Jewish Messiah, while Luke does the opposite. Luke calls Jesus the universal savior, and by doing so each writer sets up their gospel to try and explain who they think Christ Is by using their writing and knowledge to their advantage. Matthew depicts Jesus to be the king of the Jews by using words such as kingdom and fulfilled.He tries to present evidence as to why Jesus is the promised Jewish messiah. Both gospels contain a genealogy of Christ and in each of them the writer agrees that Jesus is a descendant of Abraham and David. This relationship between Jesus, Abraham and David is essential to Matthews gospel. He uses these key Jewish figures to prove that their prophecy has been fulfilled. Luke on the other hand agrees that Jesus Is related to both Abraham and David, however, he argues that Jesus is the un iversal savior and the son of man rather than Just the Jewish messiah and he roves this by tracing Jesus' lineage back to Adam the Orlando Son of God.The mall point that each writer raises Is that Christ Is of Importance . I believe that Matthew sets up his gospel so it cannot be proven wrong. One interesting thing that he does is he compares Jesus to Moses in the â€Å"Sermon on the Mount† And in that very moment Jesus is like a king to his subjects. † When Jesus saw the crowds, he went up the mountain; and after he sat down, his disciples came to him† (Matthew 5:1 MRS.). In many ways this imagine is Just like that of Moses when he came down from Mat. Sinai.Jesus starts interpreting the original Ten Commandments, the old law, and offers new law; which is recalling the revelation to Moses. If Jesus is like Moses, and Moses is a messianic figure then Jesus must also be a messianic figure himself. It is also suggested that Jesus teaches much Like that of a rabbi acc ording to Duet. 9:9. Jesus Is set up to be above everyone else, and this Is what Luke has an Issue with. If Jesus were the Messiah, why would he stop with Just Jews? Luke believes the complete opposite of Matthew.Jesus is not the Jewish Messiah because he is the son f man; his is the universal savior. A sharp contrast to the â€Å"Sermon on the Mount† is the â€Å"Sermon on the Plain†. This idea puts Jesus on the same playing field as all other people. † He came down with them and stood on a level place, with a great crowd of people from Judea, Jerusalem, and the coasts of Tree and Sided† (Luke 6:17) Instead of being above of all non-gentiles on a mountain he stands with them, suffers with them; he is equal.In Lake's words God's love goes beyond Jews and Judea. God's love goes beyond Judea because Christ is the universal savior. So why does this matter? It matters because It is possible that Matthew and Luke may be using the same document for their gospels. â€Å"It Is assumed in this article that the verbal resemblances between Matthews â€Å"Sermon on the Mount† and Lake's â€Å"Sermon on the Level Place† are so striking as to make It certain that the two evangelists are here working over the same documentary source. † (Peg. 88 In the this is the case then it is plausible that no only did Luke expand off of Matthews gospel but he may have used the same â€Å"documentary source † to preach a similar message. Patton goes on to talk about the similarities and differences in both Matthew and Luke like I have except he looks directly at the differing ways that Christ talks to his followers such as † The injunction of Jesus according to Matthew, † Be Ye there Perfect,† Luke seems to have softened into the injunction, † Be ye therefore merciful,† as being more within the bounds of attainment. (Peg 288, Deviations) If this is the case then Matthew and Luke are both trying to make sen se out of the same or argumentatively the same document. Matthew and Luke have differing motives as to why they focus on certain elements in their gospels such as their takes on Jesus' sermons and his genealogy. Where ever Matthew emphasizes Jesus' â€Å"Swinishness† , Luke De-emphasizes it by tracing Christ back to Adam the original son of God and by including both Abraham and David it ties both of these figures to Lake's belief because most of Christians were Jewish at this time.So instead of associating his reader ship wants to bring Jesus to the â€Å"world†. Matthew uses language in his gospel to describe Christ as king of the Jews. Luke twists Matthews word in his own gospel to prove that Christ is instead the universal savior. I find it interesting that Matthew argues that Chris is solely the Jewish messiah and how the prophecy was fulfilled. On the other hand, Lake's gospel to sounds like the very first beginnings of the idea of Christianity.It is as if Luke wa s saying that is Just so much more to this figure of Christ that he is more than what we thought. In essence, the concrete differences in both Matthew and Luke are only minute compared to the possibility of their source being the same, the synoptic problem loud lead us to conclude that if they both hold a different view of the sermons of Christ. Then who was he really? Is Christ the Jewish Messiah or is he the universal savior?Luke makes Christ both divine and human while Matthew makes Christ the King of the Jews; I think that is necessary to know how they were as people or Disciples of Christ before we even compare these two gospels. Their geographic locations will allow us to the see their differing religious views more easily. Even though they have very different motives, they both agree that Christ is a savior, and although they will always promote different things the messages that they send will always resound as similar tidings.Both gospels tell us to be a decent human being and to hold your self to a standard higher than animals. Through Patron's article † In the Deviances of Matthew and Luke† we can see that not much differs and not much changes the message of the lord will remain the same through out time regardless of what religion one claims he is the savior of. Bibliography: 1 . The Deviations of Matthew and Luke in the â€Å"Sermon on the Mount†, by Carl S. Patton The Biblical World 1916 The University of Chicago Press.

Pathophysiology Research Paper Example | Topics and Well Written Essays - 2500 words

Pathophysiology - Research Paper Example Hypersensitivity results into a systemic inflammatory response leading to a spectrum of problems ranging from just runny nose to anaphylactic shock to death. This life-threatening aberration of normal immune process, that is, anaphylactic response of a sensitized human appears within minutes after administration or exposure to the specific antigen and is manifested by respiratory distress, often followed by vascular collapse or shock without antecedent respiratory difficulty. Cutaneous manifestations exemplified by pruritus or urticaria with or without angioedema are characteristic. Along with that, there may be gastrointestinal manifestations like nausea, crampy abdominal pain, vomiting, or diarrhoea. The materials that are able to incite an event like this may be many, among them the drugs like penicillin, insulin, antisera, local anesthetics, and other environmental agents are listed (Ewan, P.W., 1996). We will look into the pathophysiology in detail, but for better understanding of the subject, we should learn in nutshell what happens. The normal immune response or normal humoral response against a foreign body is that plasma cells secrete IgE. The normal target for IgE is as shown in the figure on the surface of the mast cells and basophils, both involved in the inflammatory response. At the first secretion, this binds to the surface of the mast cells or basophils at specific receptor sites called Fc receptors, and such an IgE coated cell is said to be sensitized to the allergen concerned. A later exposure by the same allergen will reactivate the IgE. The mast cells or basophils have granules laden in it containing a very potent inflammatory agent, histamine. This activated IgE then processes signals for degranulation of mast cells and basophils by GPCRs or chemokine receptors (Austen, K.F., Metcalfe D.D., 1995). These granules then release histamine and other inflammatory substances like cytokines, interleukins, leukotrienes, and prostaglandins into the neighbouring and adjacent tissues causing several systemic effects, such as, dilatation of the vessels, mucous secretion, nerve stimulation, and smooth muscle contraction. We will examine all these issues in relation to the clinical findings of an anaphylactic process, but before that, let us see how things happen (Montanaro, A. and Bardana, E.J. Jr., 2002). Figure 2: Showing the Anaphylactic Process at Cellular level Adopted from British Medical Journal, Pamela W. Ewan, ABC of Allergies: Anaphylaxis, BMJ, 1998; 316, 1442-1445. Apart from this acute phase response of type 1 hypersensitivity reaction, pathologically, there is also a late phase response that happens after the acute phase

This a quick note which I mentioned it before Essay

This a quick note which I mentioned it before - Essay Example Their applauses sound much louder and the yells are more frequent. Tension slowly creeps in as the game is nearing the end. This is a very tight fight. I don’t know what happened, but suddenly, D seems to pick up momentum and makes several good smashes. The â€Å"thug..thug..thug..† sounds seem more piercing. The players must really be giving hard hits with the racquet. V could not seem to keep up with the overwhelming change in pace. She is not able to give as much good hits like D does. It is almost easy to guess who will win the match. D gives consecutive good hits, sending the crowd to a sudden uproar! Several people are not sitting on the bleachers anymore. They keep jumping and waving and clapping in the air. A Sudden Shift I arrived shortly before noon, approximately 11:00 am at Durham, N.C. I was wearing blue to match the university color, and as I walked inside the open court, I saw several blue-dressed students too. Some faces looked familiar, but several shot a couple of glances with smiles. Surely, they knew why I was wearing blue. I positioned myself at the mid-part of the bleachers..not wanting to be too near nor too far from the event. I felt at home with the several familiar faces I saw in the arena. I seated comfortably as I waited for the match to begin. The announcement of the beginning of the match sent the crowd to happy applauses and excited shouts, and when the game officially began, the air seemed to suddenly stand still. Everyone fell quiet, turning their head from side to side, following the tennis ball from one court to the other court. It had been a relaxed first half of the game, and I did not expect the crowd to be rowdy towards the latter part of the match. I then felt myself getting excited with the crown..my heartbeat drumming in the ears till I can imagine my chest thumping from the intensity of my pulses. I never thought that I could feel so excited for a tennis game. I have watched a couple of athletics games be fore, and never had I imagined that tennis games could send the crowd to a frenzied state. It was indeed a close game! There was that part in the game when I almost could not seem to understand what happened. All it took was an extraordinary nice smash by D, and it seemed like it defined that game. Right after that second, the relaxed excitement was replaced by loud cheers and applause. Even the jeers and boos went relatively louder. It was as if the movements of everyone were suddenly orchestrated. D’s hits became more and more incredible, while V sank further and further down. Even her stance showed a little unsteadiness, like she was not 100% sure anymore. Before, V was able to answer to the nice smashes of her opponent, but during those final moments, she cannot give cheer-worthy smashes anymore. Maybe D felt that, and took advantage of that. I remember during the earlier art of the game, this same thing happened; the only difference was that V was in the lead then. There was a momentum in her that just suddenly stopped when she missed a supposedly-good hit. It is just that it was totally different for D. V had something that stopped her amazing performance, while D here had something that started it. I knew from that second that if it went on, it would decide the fate of these two players in this particular game. The cheers even seemed to have added to D’s performance. As the game went on towards the final scores, the excited claps went on. All the while, V’s fans seemed to have shared her feeling. The quiet,

Revival of Parisian Haute Couture after WWII Essay

Revival of Parisian Haute Couture after WWII - Essay Example World War II is considered to be the dark years of otherwise richest fashion industry, Paris. Before the war, the whole world looked towards Paris for fashion, accessories, fabrics, and inspiration. On the other hand, Pre-WWII America was merely a Parisian fashion admirer and consumer (Murgia 2013).It is quite interesting to explore how Paris made such remarkable comeback on international scene, despite the unparallel decline in prominence, social life differences between US and Europe, and most significant of all, momentous progress of American fashion industry during the 1940s. No doubt, WWII marked the end of European supremacy in the visual arts, and increasing momentum of New York art scene, however, equivalent enhancement of fashion scene couldn’t take place. Rather, United States’ magazines published articles like â€Å"How to buy a Dior Original† that presumed French couture as every American woman’s dream. Despite the time-consuming and expensive process of dressmaking by a French designer, American women found it priceless (Steele 1998). In addition to state efforts, and clever marketing strategies of French couturiers, â€Å"the sheer prestige of Pars fashion contributed to its post-war revival,† as Steele (1998) puts it. ... Hats made their ways into an otherwise politically correct dress. They found a creative outlet in the use of feathers, raffia, and different leftover items (Peterson et al. 2008). America was nearly disconnected with Paris during War years, therefore, most American couture houses and ready-to-wear manufacturers incorporated American designers in their teams. It provided Americans with freedom to create new styles without getting influences by Paris. In that period, American designers like Gilbert Adrian secured the leading position one fashion scene2 (quoted in Murgia 2013). After liberation from German occupation, French designers who showed association with Nazis were ignored. Even though Channel closed her Paris fashion one year before the war, her love affair with a high official of Nazis created unfavourable situations that made it difficult for her to open salon in Paris for many years after the war. Unlike Americans, French designers rejected the war related non-French frugali ty (due to rationing) and made luxurious use of materials. Such attitudes and emerging American designers’ popularity triggered a shift from Paris as the arbiter of all fashion (Peterson et al. 2008). During 1945, in their efforts to revive French fashion and regain the lost status of Fashion capital, fifty-three French couturiers joined hands to organize a travelling exhibition, called Theatre de la Mode. Some of the prominent names of this group included Cristobal Balenciaga, Jean Patou, Robert Ricci, Jacques Fath, and Elsa Schiaparelli. They revived an old-age exhibitions style of dressing up 200 dolls with complete dress, undergarments, hats, shoes, gloves, jewellery, handbags, and umbrellas

IKEA looks to furture Penetrate the U.S Market Case Study

IKEA looks to furture Penetrate the U.S Market - Case Study Example As such, the author of this brief marketing case study will seek to implement this approach with regards to IKEA’s proposed expansion and further integration/penetration within the United States market. According to the previously mentioned chapter’s rubric, the first letter of the DEFINE acronym states that the firm in question must define the problem. Obviously, this may seem as a simple approach; however, the reader would likely be horrified to know just how many very large and otherwise successful firms had sought to work out the problem that they saw as represented without seeking to define or recognize the full scope of the ancillary and tangential issues that were acting on the exemplification of the problem within the firm. With relation to IKEA, the definition of the problem will herein be discussed. IKEA is faced with a situation in which although its product line is understood and appreciated, there is a great deal more market engagement and customer utility that the firm can ultimately be gained should the popularity of IKEA in the United States begin to mirror that what is experienced in Europe and other markets in which it competes. As the rubric of the article in question states, the second determent in the â€Å"DEFINE† acronym is that of enumeration of the decision factors. This of course follows that once the issue has been defined the next step would be to focus upon the key hinge points that would most assist in providing a plan of action with regards to future steps. In the case of IKEA, this automatically references the ability of enumeration with regards to recognizing the key strengths and weaknesses that exist within the firm. Although one may be convinced that they should focus exclusively upon the weaknesses and outright ignore the strengths due to the fact that they are already in existence and bear little correlation to the issue at hand, this is very much the wrong approach. Rather, the correct approach of the enumeration phase is to consider both strengths and weaknesses simultaneously as a means of ensuring that weaknesses are appropriately listed so that actionable plans can be drawn to minimize or reduce entirely their existence and plans can be effected which lead to retention of the key strengths that are noted. For the case of IKEA, the key weaknesses that the article has illustrated revolve around their strong focus on sustainability, brand image, added amenities, do it yourself approach, corporate structure, and low cost structure. Likewise, the key weaknesses that should be enumerated upon are the limited promotional expenditures, weak online support, limited customization, the do it yourself approach being seen as cheap and law quality, economic conditions, demand for convenience, and the popularity of stylish cutting edge sustainable products. Within the given rubric, the next step would be to consider the relevant information that the preceding two steps have detailed. Within the case of IKEA the relevant information is the fact that the firm has been considered by many within its customer base as representing the same quality products that they might purchase at Wal-Mart or Target. Similarly, the firm should realize the most relevant information that the preceding steps of analysis has yielded is the fact that its current â€Å"thrifty† marketing concept will likely do little to re-engage customer opinion

Opreating management Assignment Example | Topics and Well Written Essays - 3000 words

Opreating management - Assignment Example hin the business, the work role and responsibilities of the operations department is deemed to impose considerable impact upon business in any industry sector. Notably, operations management can be defined as form of management approach which deals with the aspect of designing along with controlling the production procedures within a business. It is apparent that operations management is regarded as one of the most significant sections of a business in the modern day context. It will not be ambiguous to depict that success or failure of any business in the present day context is immensely dependent on the efficiency of its operational domain (Bamford & Forrester, 2010). This particular discussion will outline the operations management process of a particular company i.e. McDonalds operating in the Lincoln Street of UK. It is evident that McDonalds is amid the most successful brands in the global fast food industry and its operations are spread worldwide. The company has a long historical background associated with it. The company has always been keen towards strengthening its manufacturing and logistic process. The operations of the company in the UK region have been considered quite successful owing to the efficient supply and operating network of the company throughout the country (Bamford & Forrester, 2010).. However, this particular assignment will mainly focus on depicting the operations management process of the company operating in the location of Lincoln Street. A transformation model is a particular framework that helps the management of business to comprehend the current scenario of the business and mitigate any fault or weaknesses existing thereon (The Center for Organizational Design, 2012). The model intends towards reducing the complexity for companies in business decision making. This aspect also corresponds with the scenario of the operations of McDonalds operating in the Lincoln Street of UK. Similar to other branches of McDonald’s, this unit

Rights Under the Employment Law Case Study Example | Topics and Well Written Essays - 1750 words

Rights Under the Employment Law - Case Study Example In addition to a decrease in sales work on the road, Andy was told he must take a course in electronics in order to make after-sales repairs. His hours were increased: he would no longer have a half day on Fridays and would be on call one weekend in six. Andy wants to know if he must agree to the changes made by his employer. He has been with the company for two and a half years. Several issues have been presented here, but it would be necessary to know what Andy's terms of employment were when he took this job. Because of the length of his employment, he does have specific options. Will these changes affect his salary Is he on commission only What financial losses will he incur with these changes Will the company pay for his electronics course Is he willing to increase his knowledge in the area of electronics The answers to these questions will begin to determine whether the changes would be mandatory or might be adjusted in Andy's favor. As soon as an employee accepts a job offer, he is considered under contract, even if he has no written contract (Advice Leaflet 2005; "Contracts of employment," DTI, 2005). Terms of employment, however, can be changed by mutual agreement. The terms under a contract of employment that might be affected by changes in Andy's case are pay, hours of work, fringe benefits, and job duties and responsibilities ("Changes to employment contracts," 2004). Andy and his employer might be able to agree on a compromise. If there is a written statement in the form of an employee handbook that describes his duties and responsibilities as they existed when he was hired, it might help Andy's case (Rights at work, 2005). When an employer makes any changes to Andy's duties and responsibilities, the employer must give him a written statement, not just verbal, within a month, stating planned changes to his original duties (Advice Leaflet 2004). In the case where Secure It gives Andy no option but to accept the changes, he can object and end his employment which is called "constructive dismissal". He would then have the right to make an employment tribunal complaint which would give him the same rights as if his employer had dismissed him (Contracts of Employment 2005, DTI, sec. 8). This would not have to be done if Andy was willing to accept some changes and make an effort to reach a compromise with his employer. Breach of Contract Since Andy does not expect any compromise from his employer, he would like to know what his next step should be. He says he thinks his employer wants him to leave the firm. Andy said he was told by his employer that he had better be good at electronics because his sales figures showed what a rubbish salesman he was. Andy would prefer to leave the company and wants to set up a rival security firm with his friend Lou. He wants to know if he can do that since there is no actual written contract. Advice Andy should understand that he can start planning a rival company, but until his issues with the company are resolved, he cannot do anything about it. As noted before, he is under contract even if it is not in writing. The question here would be does he want to leave, or would it be possible for him to accept changes through mutual

Message in the music paper This Train Don't Stop by Elton John Essay

Message in the music paper This Train Don't Stop by Elton John - Essay Example He therefore in a way connotes that he has evolved into a new world where he shall provide his fans with a complete different taste. He asserts that he has â€Å"put one over† on his listeners as a presumption that he has finally realized the inadequacy of the music he was giving them previously. Elton has encoded the message in the song in a symbolic manner as in poetry so that the receivers can keenly decode the whole information to deduce the meaning. The channel of communication in this case relates to all the devices and avenues through which the fans will get to hear the song including radio, internet and television. The feedback on the other hand refers to the output from the receivers as a consequence of absorbing the message in the song. Elton is very keen in keeping track of all the ethical standards expected of him as a songwriter and this is reflected in his careful selection of the words he uses. In a way, Elton appears to be learning how to cope with the str esses and challenges of living with drugs in a life of public fame and limelight. The concept of the train is an interesting analogy that gives the song its melancholy and sad tone as a show of frustration the writer seems to put across. The train won’t stop aspect of the song is a sad reality that Elton could no longer control his addiction to drugs and had abandoned his earlier joys of life in pursuit of satisfying the urge of drugs. It pains for Elton to realize that he was a special being in the past yet he does not hold presently own his earlier self. On deeper scrutiny, much of the lyrics seem to depict the image of a person reflecting upon their life, challenges and all the issues they have encountered in the course on their live. These realities are contrasted to the present

Formal research report topic Paper Example | Topics and Well Written Essays - 1250 words

Formal report topic - Research Paper Example This section will form the foundation of the research and will assist in development of the comparison between the two companies. Pepsi is one of the leading brands of cola drinks across the world. Pepsi was founded in 1898 when a pharmacist experimented with various juices and syrups and invented the famous beverage Pepsi. With the intense efforts by the company and the highly levels of marketing and advertising, the company became renowned across the world. The company has adopted a number of different strategies for marketing as well as sales and has been able to develop strong brand recognition and brand equity across the globe (Pepsi, 2010). Pepsi owns a major part of the overall markets and the company has been able to build a strong brand image globally. Coca Cola is one of the leading companies throughout the world. Coca Cola has left a major mark on the industry and is recognized for to be the largest and most famous soft drinks company across the world. The company was introduced in 1886 when the company produced a drink with the ‘Coca Cola’ syrup and carbonated water in Atlanta. However over the years the company has grown to become the world’s largest and most well known companies across the world. Coca Cola has also been able to create goodwill and a trademark for itself. which has become invaluable and the goodwill that the company has been able to create for itself is very high. Coca Cola has been able to use its brand image and to develop and recover from the complete physical property loss that the company had been faced with. The company however with the name that it had created had been able to develop and gain back its position in the market (Coca Cola, 2010). Both the companies being giants in the industry will be compared and contrasted on three main areas, a) Strengths and weaknesses, b) financial perspectives and c) a comparison of the two companies as competitors. Pepsi Co. has seen a high

Open vs Closed Systems Essay Example for Free

Open vs Closed Systems Essay The state of Kansas defines OSS (Open Sourced Software) as software for which the source code is freely and publicly available, though the specific licensing agreements vary as to what one is allowed to do with that code. The book defines open source operating systems as those made available in source-code format rather than binary code. Closed source is exactly the opposite. Closed source is proprietary software that is only made available in binary code which is very difficult to reverse engineer. Open-source code is exactly what the programmer developed including all of the comments and notes. Open-source is most commonly confused with free software although the difference is very miniscule however strongly opposed. When all of these ideas are put together we can understand that as an end user with open sourced OS’ we have the ability to see all of the code and modify most of the OS if we have the necessary skills to do so. Whereas with closed source we can only see the code after it has been compiled into binary, or machine code, and only make changes that the programmers allow us to make within the OS. Open Sourced OS When we talk about open-sourced OS’ usually people think of UNIX or Linux. These are great examples of what open- source is. If a user wanted to download a version of Linux to install on his computer he could, and the open source would not cost him a thing. What he may end up paying for is support. Or if he is an experienced developer himself he can do what open-sourced software was originally intended to and make changes to the source himself. This is the biggest difference between open and closed source OS. With open source the individual has the freedom to make absolutely any change he deems necessary to the OS. Imagine being able to change the way Windows works. If you somehow figured out that the Windows OS would always crash when you have exactly 6 explorer windows open what would you do? Well if Windows was an open-source OS you could fix it and compile it. Then you could send the fixed version to the author so it could be updated and distributed to everyone else. That is the beauty of open-sourced OS’. Some can argue that because there are so many more eyes on the open-source systems that it makes them more secure. Closed Source OS Closed-source operating systems are the extreme opposite of open-source. The only form of closed source you can get is binary, which means you’ll have to do some very heavy hex reverse engineering in order to be able to actually understand the code. Closed source OS’ like Microsoft cost hundreds of dollars to buy, and if there’s issues with the latest version, you are forced to wait until Microsoft developers release an update that may fix your issue and yet break another one of your applications. Users are at the mercy of Microsoft at all times. You can make recommendations and complaints about Windows not behaving in a matter that suits your needs, but you can’t do very much more. GNU Public Licenses GNU (GNU Not UNIX) General Public licenses are licenses used for distributing free software. The idea of â€Å"copyright† was flipped around and introduced as â€Å"copyleft† by the FSF (Free Software Foundation). The purpose of â€Å"copylefting† was to do exactly the opposite of copyrighting. Instead of locking the software down and using the full extent of the law against anyone attempting to copy the copyrighted software; a GNU GPL forces the authors to allow anyone to copy and modify the code. The best example of how the GNU GPLs are used is the Linux operating system. Using GNUs UNIX compatible tools, Linus Torvalds created a UNIX like kernel and invited all developers around the world to modify his code and submit it back to him. Using the open source method Linus was able to complete the Linus OS much faster than anyone anticipated. Even though GNU had begun to be developed before Linux, the use of the internet and GNU GPLs allowed Linux to be completed before GNU was. Microsoft Licensing Due to the fact that Microsoft Windows was created to be a closed-source OS, users are forced to pay for a license before being able to download the binary file and install the software. Microsoft licensing copyrights the software and prevents anyone not appointed by Microsoft from viewing and modifying the source code. The advantage of Microsoft licenses is that when vulnerabilities or bugs are found, the end user doesn’t have to worry about figuring out how to fix it. Microsoft developers package the fixes and notify the end user’s OS when they are available for download. For an end user with no programming experience, the Microsoft Licensing scheme is a perfect scenario. Of course it costs a nice chunk of change, but for some people ignorance is bliss. The obvious disadvantage to this licensing structure is the complete opposite. The end users are completely powerless to fix known vulnerabilities and bugs. Microsoft has been able to blow past the competitors because of the availability of Volume licensing and software assurance policies. The biggest customer any software company can have is the government. When Microsoft started offering proprietary software that was easily deployable in any environment, the government and most other large companies were enticed into buying into the Microsoft Licensing closed source idea. Conclusion As a rule of thumb a person should never completely close any door even after seeing what’s inside and turning the other way. In one hand open-source OS’ can be extremely useful because they are easily modified and tailored to ones need. Along with the fact that there seems to always be someone interested in helping with code and the development of useful software. Most of the time, these programmers are not getting paid and are mostly just looking for a challenge. And on the other hand when money isn’t an issue and the knowledge of code is an issue, one can easily find themselves completely absorbed in the closed source way of life. Is either one better than the other? Maybe in some scenarios, but neither can nor should be considered a failure of societies way of thinking.

Vertigo - Hitchcock Defying Genres Essay Example for Free

Vertigo Hitchcock Defying Genres Essay Based on the French novel D’Entre les Morts by Pierre Boileau and Thomas Narcejac, Vertigo is arguably one of Alfred Hitchcock’s masterpieces and the â€Å"strangest, yet most hauntingly beautiful film he had ever made† (Adair, 2002). At the time, its far-fetched plot drew a mixed response from critics – Time magazine called the movie a â€Å"Hitchcock and bull story† – but today most agree that it is one of the director’s most deeply felt pictures. Vertigo very easily categorized into a specific genre – Thriller, a genre of movies that, in many ways, Hitchcock played a major role in defining. Thrillers are typically movies that attempt to create excitement and include stories about murder, conspiracies, violence, or, in the case of Vertigo, a psychological thriller with unusual characters with unstable mental states. Vertigo checks most of the boxes in defining itself as a thriller. However, simply labeling Hitchcock’s Vertigo a thriller will limit its contents, symbols, motifs and themes to just that of a thriller film. Very frequently, a â€Å"film can revise or reject the conventions associated with its genre† (Bordwell, 2001) Instead, in analyzing the film, we need to explore its mystery and romantic melodramatic themes Hitchcock used in creating this masterpiece which defies itself being categorized into a single genre. As the man who helped to shape the modern day thriller genre, Hitchcock was fluent in manipulating the audiences fears, and suturing them into a state of association with the characters and the world in which they exist. The main point of Vertigo being a thriller is the plot – Scottie, the protagonist and victim of a planned murder of an old friend’s wife – whom he falls in love with, an impossible love as she ‘dies’ and in turn, he continues his downward spiral into mad obsession. These semantic elements are true to psycho-traumatic thrillers, which are centered around the psychotic effects of a trauma on the protagonists (detective) current involvement in a love affair and a crime. The protagonist is always the victim generally of some past trauma which is Scottie’s acrophobia leading to his fellow police officer’s death, and often of villains who take advantage of his or her masochist guilt (Cook, 1999). These elements are evident of Vertigo being a thriller, but there is more . How Hitchcock defies Vertigo as being just a thriller is how the semantic elements fall short. Unlike typical thriller conventions, Vertigo has no happy ending. The flawed protagonist falls in love, which in turn became an obsession that ends in madness. He is guilty of all three deaths, and he stays in a state of transition the entire film. Hitchcock, who pioneered the use of morally ambiguous characters in cinema, filled Vertigo with such characters, especially the protagonist. The repeated motif of the spiral represents Scottie’s constant state of suspension and transition, all the way to the end of the film. Another major element that needs to be explored, is in fact the main motivation in the film – romance, or love, that eventually boils into obsession. Hitchcock uses the several cinematic techniques, music, and the motif of green to portray this element. The first time Scottie and the audience sees Madeleine, she is wearing green, she drives a green car, and when they visit the Sequoias, the name translates as â€Å"Always green, everlasting†. Scottie’s love for her was ‘everlasting’, even after death (Duncan, 2004). The notion of everlasting carries over to when Judy Barton appears, Scottie attempts, with succession to transform her. He changes her dressing, makeup, hair, and speech into his image of Madeleine. Perhaps the most impactful scene visually in the entire film was when Judy/ Madeleine emerges from the bathroom after Scottie convinced her to do up her hair, the final touch/ transformation into Madeleine. The sequence began with Scottie pacing in the apartment near the window as Judy was doing up her hair in the bathroom. He finally settles down onto the couch, facing away from the toilet door, waiting. As the bathroom door opens, he turns to his left, and we only see his left profile (Fig 1.), a mirror image to the first time he set eyes on Madeleine in the restaurant – unsure, and this time, full of anticipation. We are reminded of the green motif, by the neon light outside Judy’s apartment. As Scottie turns around to fully see the resurrected Madeleine, he slowly stands up and at this point the music starts to pick up, leading us to the point at which he sees his beloved. The camera tracks into a close up of Scottie’s face, with the green light reflecting off his eye, he almost looks like he has tears in his eyes (Fig 2.). Cut to Judy/ Madeleine stepping out of the toilet, it is Scottie’s POV of Madeleine bathed in ghostly green light. Similar to the scene in the cemetery where Madeleine was shot through a fog filter, which gave her the green glow, Judy/ Madeleine now had green light superimposed around her body, which gave her the appearance of a blurred, ghostly figure (Fig 3.). This reflected Madeleine coming back from the dead, now a ghost, as green is usually used to represent ghost or spirits in film. She then slips out of the blur and into focus, Hitchcock used this to indicate Scottie’s come back to reality, coming to his senses as he spots the locket in the next scene, realizing that Judy has been tricking him all along (Truffaut, 1985). There is a series of shot/ reverse-shots, as she walks toward Scottie, all the while with the green glow behind both. The walk toward Scottie was slow, as she pauses with a mid-shot, and eventually into a close up (Fig 4). In the close-up, she sneaks a smile, a slight smile indicating that she was happy that she was able to fulfill his request, of her transformation. Cut back to Scottie who takes a step toward her, he kisses her in close up (Fig 5). The dynamics of the music picks up as the camera starts to track around them, starting the 360-degree rotation sequence. The background starts to change, an illusion by Hitchcock to momentarily transform the mise-en-scà ¨ne of the present in Judy’s hotel room to a scene from the past. Scottie looks up from the embrace to see himself at the place where he first passionately kissed Madeleine. At this point, the camera slows the track and pulls back into a medium shot (Fig 6) and the music accelerates into a joyous tune. This shot was a visual externalization of Scottie’s thoughts and desire, while Judy was lost in her own world of denial, snuggled up, kissing his neck an overlap and irony of fantasy and reality. Scottie kisses Judy/ Madeleine again as the camera starts tracking once again as the music slows into the main melodic climax. The sequence is concluded a tight close up, once again with the green glow illuminating the background (Fig 7). Vertigo fulfills many elements that qualifies it as a psycho-traumatic thriller, but we cannot ignore the other (and maybe) more important aspects of the film, as discussed which were the romance, madness and obsession, which makes Vertigo the film that it is. Hitchcock also defies thriller conventions with the use of morally ambiguous characters, the tragic conclusion to the film, and other semantic elements, which deviates from the genre conventions. Vertigo defies genre, instead, it is a mix of genre. We have to look past genre conventions to fully explore and appreciate this â€Å"strangest, yet most hauntingly beautiful film he (Hitchcock) has ever made†. Adair, G. (2002). Alfred Hitchcock: Filming Our Fears. Oxford Univerity Press Bordwell, D. Thompson, K. (2001). Film Art: an Introduction. 6th Edition. New York: McGraw Hill. Cook, P. Bernick, M. (1999). The Cinema Book. 2nd Revised Edition. BFI Publishing. Duncan, P. (2004). Alfred Hitchcock. Pocket Essentials.

Communication Methods: Advantages and Disadvantages

Communication Methods: Advantages and Disadvantages BUSINESS COMMUNICATION SHEIKHA A SEIF COMMUNICATION Communication is the process of exchanging and transferring information, ideas and knowledge from one person to another in organization. Business communication is the process of referring the information of the company and how to promote the product and services to potential customers of an organization. They are four types of communication such as written communication, on screen communication, verbal communication and web based communication. Verbal or oral communication is the process of transferring information and exchange ideas from one person to another through mouth such as speaking, telephone and radio. Samsung Company they are using radio in order to advertise product in the society for example Samsung S4 they use radio(FM) to advertise the product in Oman ,so this help Samsung company to get more customers who will buy the product. Source of Samsung is internal which come from marketing department to radio station. The purpose of this information to advertise the product by using mouth such as speaking for example promotion people they advertise product by using mouth so this help to get more customers in their market. Advantages and disadvantages of verbal communication Advantages of verbal communication It is simple to detect the problem this means that by using verbal communication it is simple and easy to know the problem by using mouth, for example it help to know people who have conflict among two people or more than two and this it is easy to solve the problem. It is one to one conversation it is one among advantage of the verbal communication it is simple to talk with people (employee) face to face without fearing anybody in any place for example in MBPS company manager he talk with his employee by using verbal so this to know employee his or her problem without fearing you as a manager. Disadvantages of verbal communication It is easy to forget this verbal communication it is easy to forget the words you want to talk to people or employee, for example in MCBS College when you want to talk to DR. MUNIR sometime time you will forgot the question you are supposed to ask . This is one among the disadvantage of verbal communication. It require special area to conduct this is one among the disadvantage of verbal communication because when you want to communicate with people or customer you should have to talk to the special like in the office(between employee and C.E.O). This information it is very important to use because it increase most of customers in your company so by using verbal communication it help people to watch (television) and hear about the product. Written communication this is the process of transferring information through writing document such as letters, emails, texting faxes, and reports. For example MBPS Company they are sending they are emails by using computer or laptop from the other organization in order to get more information about external company. The source of this information is internal which come from IT department to emails this means that it is easy to use internet than another organization. The purpose of this information it help people ,customers and employees in order to get different ideas and getting information from different people through writing for example email when you have new product and you want to advertise by using emails it will easy to get new customers and existing customers by email. Advantages and disadvantages of written communication Advantages of written communication It provide proof it is one among the advantage of written communication because it is not easy to exchange the information it is already written so by using written information it is better than using another communication. It covered a lot of information this written information it helps people in an organization to cover a lot of information concerned to different issues because it is not easy to forget you are information. Disadvantages of written communication It take time written communication when you are writing or sending information from one person to another person it take time to reach to the place you want to reach because of the transport for example letters if you want to send to the company you should have to give somebody in order to reach. It is expensive is one among the disadvantage of written communication it is expensive for example by using letters when you want to send to someone information or massage you should have to buy pen, paper ,envelope and transport so it cost a lot of money and it will expensive to reach at the place you need to reach. This written information it is very important to use because it help people (customers) to keep their record from the place they are buying or selling the product such as letters. On screen or visual communication it is one among the consumer communication. This is the process of communicating with people by using visual such as drawing, face to face television and smartphone. For example Samsung Company in SOUTH AFRICA they are using MBC station to show customers or peoples they are product. Source of this information is internal which come from sales department to television in order to advertise the product more. The purpose of this communication is to advertise Huawei product by using social network such as Instagram, twitter and Facebook in order to get new customers, existing customers and to show their competitor about the new product. The following are the advantage and disadvantage of on screen customer communication. Advantages of on screen or visual communication It gain faster the concept ,this means that easy to understand the concept because it does not use words but it using for watching television it can show as like a reality so it gain the concept faster than another communication. It easier to understand and more effective, it is easy to understand each other for example by using body language it show that more understanding like Samsung they are television to advertise they product so it is easy to understand fast than using radio. Disadvantages of visual on screen communication Cost, this means that it is cost by using television for example when you want to advertise you are product or services it cost a lot of money to advertise than using radio, so radio it is good because it did not cost a lot of money by introducing you are product. It take time to understand by using this visual communication it takes time customer or people to understand what you are product about so they have first to watch then after a few minute they will understand about the product. Visual communication it is very important to use because you sell you are product by using television and easy to get more customers, because of people watching television so if they see they want and you will gain more customers. Web based this means that you communicate with people or customers and transferring, sharing ideas and exchanging information through online such as company website and social media. The following are the advantage and disadvantage of web based. Advantages of web based It is easy to use, when you are using internet it is good because you will send and receive information fast, also you will get more customers around the world. Disadvantages of web based Hackers, by using this internet they are people who hack and stole all you are information which is illegal so this internet it is not because of this hackers as we know information you have it is very important. This web based information it is really important to use when you want to advertise you are product and you need get more customers you should have social network such as Instagram to get more customers and people can buy. THREE METHODS IN BUSINESS INFORMATION INTERNAL. Verbal or oral communication is the process of transferring information from one person to another through mouth such as telephone is an internal business information. Telephone is an electronic instrument which transfer the information (news) by using voice system. The following are the advantage and disadvantage of telephone. Advantages of telephone Cheap using telephone it is cheaper than other network to advertise you are product for example now days when you want to advertise product in social media such Instagram it is cheap than to advertise in the television(external) it cost a lot of money so by using telephones it better than using other network or written . Disadvantages of telephone Network problem, because of network problem you cannot talk properly sometime especially when there is rain season it will be big of problem for example when you have important customer and you want to talk to them by using telephone it will be problem because you did not hearing properly that is the big problem. Written communication is the process of transferring information by using words such as emails is internal of business information. Emails is the process of transmission of message by sending and receiving messages electronically in a system of computer. The following are the pros and cons of email. Pros of email Email are fast this means that, it is fast to delivered at once around the world not like other written communication is fast as email for example when you want to send some information to your friend who live in TANZANIA and you are in OMAN you can send it take only 1 minutes to reach because it is fast. CONS OF email Virus email may carry viruses for example those small programs can harm you are computer system such as sending email to your customers or read your email so this virus it is not good because later on it will cause a lot of problem. On screen or visual communication is the process of transfer information and sharing ideas form one person to another by using mouth such as face to face. This is internal factor of business information means that is the process of sharing ideas from one person to another through face to face. The following are the pros and cons of face to face. Pros of face to face Express of feelings this means that by using face to face communication it helps people to share some ideas, and feelings better than using words so it good to use face to face because of the eye contact for example people who promote their product they use eye contact that help them to get more customers by using face to face. Cons of face to face Cost by using face to face it require a lot of money to conduct the interview which means that getting someone for interview is the higher cost in a business for example most of they use interview which is face to face in order to get employee who have enough so this cost a lot money. TASK 4 –D1 In Samsung company they are using verbal, written on screen and web based this help to archive their goals and also it help them to increase sales, increase their profit and also bring good image and reputation of the company . The following are the business information used to make strategic decisions in Samsung. Verbal communication Samsung Company they are using radio to advertise the product. this help to increase sales because of most people(customer) listening to radio they usually going to look and buy the product so this will increase the profit case they are increasing sales and later on it will be good for staff retention. By using radio it is a proper way because it is easy people to get the information at specific time. Written communication is used in Samsung Company to provide the information about the product. This written communication it helps to increase good image, and reputation of the company. So this help to increase number of sales who are going to buy the product by reading the information. Using a letter to supply is not a proper way because sometime it can cause to despair so it is not good to use letter. Visual communication Samsung company they are using television to advertise they are product this help to increase number of their customers. to advertise you are product by using television it make more profit as we see now days when you advertise your product by using television it is like you telling thousand people(customers) so this means that you will making good sales and later on you will gain more profit. By using television it is a proper way because thousands of people they can watch television. Web based this means that in Samsung Company they are using internet to increase sales of the product so if anyone searching for new telephone they will see by using website. This will increase the profit of Samsung around the world people (customers) will know about the product. Internet is a proper way because anyone around the world they can see the new product and also easy to buy by using online. Conclusion in any organization they should have to use this types of communication in order to have good image and reputation of the company such as written (letters), visual(smartphone), verbal(telephone), and web based(internet) communication this help to receive, sending message in order to reach the goals of the company. REFERENCES: Paper camp. (n.d), advantage and disadvantage of radio. Retrieved on 8 Feb 2015 from  http://www.papercamp.com/essay/40210/Advantages-And-Disadvantages-Of-Radio Zawya. (n.d), television. Retrieved on Feb. 5 2015 from  https://www.zawya.com/story/Samsung_partners_with_MBC_Group_to_launch_SHAHID_Application_the_leading_premium_video_on_demand_for_viewers_across_MENA-ZAWYA20140629124129/ MBPS. (2015), Mb company. Retrieved on 6 Feb 2015  http://www.mbpetroleum.com/ir_corporate_announcement.shtml WBTIC. (2015), web based advantage and disadvantage. Retrieved on 6 Feb 2015 from  http://www.webbasedtraining.com/primer_advdis.aspx Visual or screen communication. (n.d), advantage and disadvantage. Retrieved on 7 Feb 2015  http://thebusinesscommunication.com/what-is-visual-communication-advantages-and-disadvantages/ BCA. (n.d), telephone advantage and disadvantage. Retrieved on 8 Feb 2015 from  http://www.businesscommunicationarticles.com/advantages-and-disadvantages-of-telephone/ Sam mobile. (n.d), radio. Retrieved on 4 Feb. 2015-02-4 from  http://www.sammobile.com/2013/04/17/samsung-explains-why-missing-fm-radio-on-the-galaxy-s4/

Mary Shelleys Frankenstein Essay -- Frankenstein Essays

Mary Shelley's Frankenstein Nineteen-year-old Mary Shelley didn’t know when she began it that her â€Å"ghost story† would become an enduring part of classic literature. Frankenstein is an admirable work simply for its captivating plot. To the careful reader, however, Shelley’s tale offers complex insights into human experience. The reader identifies with all of the major characters and is left to heed or ignore the cautions that their situations provide. Shelley uses the second person narrative style, allusions both to Coleridge’s â€Å"Rime of the Ancient Mariner† and the legend of Prometheus, and the symbols of both light and fire to warn against the destructive thirst for forbidden knowledge. Frankenstein’s tale is narrated in the second person in order to warn the audience directly. Relatively few novels are written in the second person, but those that are have the singular ability to talk directly to their readers. Shelley went to great lengths to preserve this admonishing quality in her narrative: in order to speak to the reader as â€Å"you,† the book had to be written as a letter. Knowing the destinies of her characters, however, Shelley knew that neither of the principals would survive long enough to realize their mistakes. She therefore invented Capitan Walton who would, in his letters, preserve the imperative tone of the second person that is so essential to her purpose. The book was written in the second person so that the warning that Dr. Frankenstein gives to Captain Walton is preserved and relayed to Shelley’s readers: you and me. A classic example of the warning voice inherent in the second person narrative is Coleridge’s â€Å"Rime of the Ancient Mariner.† The entire purpose of the mariner’s tal... ...th knowledge not informed by morality has let loose on our 21st-century world such monsters as the atomic bomb, whose whereabouts are unknown, and whose existence threatens our lives every minute. Shelley may not have realized all of the implications of her writing, but she understood human tendencies. She raised a warning that unfortunately has gone largely unheeded . Like the ancient mariner, Frankenstein addresses his readers directly and warns against the destructive fire of forbidden knowledge—knowledge not anchored by morality. Perhaps the most compelling warning in the book is given in Frankenstein’s own weary voice as he prefaces his tale: â€Å"Learn from me, if not by my precepts, at least by my example, how dangerous is the acquirement of knowledge† (57). Work Cited Shelley, Mary. Frankenstein. Ed. Johanna M. Smith. Boston: Bedford, 2000.

Essay example --

Modern Slavery I. Introduction A. How would you feel like living in a world where all your freedom is taken away? B. In history class, we learned that approximately 150 years ago Lincoln’s Emancipation Proclamation freed slaves, but we forget that modern forma of slavery still exist in our world today. C. At this moment, there are 27 million slaves in the world suffering from modern forms of servitude. D. First, I will explain this thesis statement in more detail, then I’ll describe how this changed the world and what government are doing to combat this international crisis. E. Now, let me start by giving some background information on modern slavery. II. Human trafficking is the modern form of slavery that occurs in many countries throughout the world affecting men, women, and children. A. Two basic forms of human trafficking are labor trafficking and sex trafficking. 1. Labor Trafficking: Using force, fraud or coercion to recruit, harbor, transport, obtain or employ a person for labor or services in involuntary servitude, peonage, debt bondage or slavery. Victims can be found in domestic situations as nannies or maids, sweatshop factories, janitorial jobs, construction sites, farm work, restaurants, and panhandling. (Williams, 2013) 2. Sex Trafficking: Involving commercial acts induced by force, fraud or coercion, or in which the person performing the act is under age 18. Victims can be found working in massage parlors, on the streets, in brothels, strip clubs, and escort services. (Williams, 2013) B. Slavery exist in nearly every country, whether the countries are origin countries, transit countries, or destination countries and effects all men, women, and children. 1. Human trafficking is widespread – data taken from th... ...Council, China's Cabinet The mechanism will be conducive to curbing the rise of human trafficking cases and ensuring that victims of trafficking are rehabilitated and relocated in a timely manner, the plan noted. C. As you can see the United States, as well as many other countries, have made efforts to crack down on trafficking, educate vulnerable people, and rehabilitate the victims of these horrific crimes. V. Conclusion A. Modern slavery affects men, women, and children in every country throughout the world through one way or another, but finally government agencies or organizations are taking action to put an end to this international crisis. B. There are 27 million human beings that are bound to servitude through out the world today. C. The next time you enjoy sipping on you morning coffee, take a moment to think about the slave who made it all possible.

MacBeth :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"The greatest grieves are those we cause ourselves.† This quote by Sophocles is saying that the things you most regret are the things you, yourself choose to do. If you do something to someone else, not only do you hurt another person, or other people, but also you hurt yourself. If someone else hurts you, you feel pain but not as much as having the guilt and pain of hurting other people walking around with you on your shoulders. This quote is true in everyday like still today. In the play â€Å"MacBeth,† by William Shakespeare, there are many examples of greif shown by the people in the play. The play â€Å"MacBeth,† by William Shakespeare, shows an example of what regret and wrongdoing feels like. When Lady MacBeth found out that her beloved husband, MacBeth, was to eventually be king of Scotland, she knew he had to take the throne right away and to do so; she must kill the present king, Duncan. Lady MacBeth and MacBeth came up with a plan to secretly kill Duncan so that Macbeth can claim the throne. After going through with the act of murdering the king and not being caught, the grief soon got to Lady MacBeth. She started sleepwalking, and talking in her sleep. She tried to wash blood off of her hands that she thought was there only because of the grief she had felt about killing an innocent, great king for a selfish act. â€Å"The thane of Fife had a wife; where is she now? What, will these hands ne’er be clean? No more o’ that, my lord, no more o’ that: you mar all with this starting.† This quote by Lady Macbeth in the play refers to her guilt she hides. She says this while sleepwalking and she is saying that the thane of Fife, MacDuff’s, which was one of King Duncan’s nobleman and a thought to be threat to MacBeth, wife is dead. MacBeth had sent someone to kill MacDuff’s family so there would be less of a threat towards him.

Tourism: Marketing and Tour Operator

In the tourism industry, travel agents, tour operators etc. are considered the intermediaries (distributors). Their main task is to bring buyers and sellers in the field together and reduce transaction and supply/ownership costs between buyer and seller, instead of completely eliminating an intermediary (such as a distributor). Benefits of Tourism Intermediaries? For the producer: * they are able to sell in bulk (for example: hotels) and might be able to transfer a certain risk to the * tour operator depending on the contracts made * reduce promotion costsFor the Consumer: * avoids search and transaction costs (by purchasing inclusive tour) * gain from specialist knowledge of tour operator * often gain most from lower prices Disadvantages of Tourism Intermediaries? The use of intermediaries by producers, such as hotels, will result in the loss of margins and in the loss of influence in the distribution process. ?For the consumer choice may be reduced and prices increase, especially w ith the further concentration and consolidation of tourism intermediaries. 1. 2 Integration, consolidation and concentrationThe term integration is an economic concept to describe formal linking arrangements between one organisation and another. (Cooper – Fletcher 2005) Horizontal integration? This occurs when two tour operator or two travel agents amalgamate, either through merger or takeover. The main reason is to ensure the extended geographical spread of outlets to ensure representation in al regions ? Vertical integration? A certain linking occurs along the production process. For example airlines establish their own tour operating company (British Airways. But the most common form of vertical integration within tourism intermediaries is when a wholesaler/ tour operator purchase or merge with a travel agency chain. ?One good example of wide range of integrated activities is the French conglomerate Groupe Accor: 3. 4 Integration strategies as means of expansion strategies Tour wholesaler or tour operator can strengthen their market position by integration. Integration takes place whencompanies merge or one company buys another. As it was outlined in Chapter 1 already, there are two main forms of integration: 1.Vertical integration It takes place when two companies of different levels on the distribution chain merge. Examples could be, when a supplier merges with a wholesaler/tour operator or a tour wholesaler merges with a retail agent.? We speak of backward vertical integration, when a wholesaler merges with or buys an airline or with a hotel. With this move a greater control over the source of supply is desired. ?We speak of forward vertical integration, when a tour wholesaler merges or buys a travel agency. In this case greater control over the distribution network is wanted.? Lubbe 2000) 2. Horizontal integration It means that tour wholesalers/ tour operator merges on the same level of distribution. For example a tour wholesaler buys another tou r wholesaler to improve their market share and reduce competition. In general, horizontal integration always leads to economics of scale, in functions such as human resources, purchasing, and thus to cost savings and price reductions. Through cost savings an organisation may become more cost effective, allowing them to develop a better range of products and to achieve better quality control.? (Lubbe 2000)